Privacy policy and cookies

Last updated: 17 March 2026

It is important to us to protect your personal data during collection, processing and use when you visit our website. We treat your personal data confidentially and compliant with data protection regulations and this Privacy Policy.

1. Collection and Processing of Data

1.1 Logging of Non-Personal Data
1.2 Collection of Personal Data
1.3 Use of Personal Data
1.4 Data Controller

2. Cookies and Web Analytics Tools

2.1 General Information
2.2 Google Analytics
2.3 Google Maps
2.4 Google AdWords and Conversion Tracking
2.5 Demographic Features in Google Analytics
2.6 Google Tag Manager
2.7 Microsoft Clarity

3. Tools and Active Content

3.1 YouTube

4. Social Media

4.1 Facebook Plugins
4.2 LinkedIn
4.3 Instagram

5. Information, Deletion and Blocking

5.1 Routine Deletion and Blocking
5.2 Storage Period of Personal Data

6. Use for Advertising and Right of Objection

6.1 Newsletter
6.2 Other Advertising
6.3 Contact Form

7. Data Protection in the Application Process

8. SCHAKOnext Customer Portal

8.1 Scope
8.2 Access Without Registration
8.3 Registration and Login
8.4 Processing of Personal Data
8.5 Use of NeoDXP
8.6 etracker
8.7 Your Rights
8.8 Changes to this Privacy Policy

9. Contact

1 Collection and processing of (personal) data

1.1 Logging of non-personal data

You may visit our website without registering or providing information about yourself. Each time a user accesses our website or when a file is called, data about this process is automatically collected and stored in a log file. Specifically, the following data record is stored in response to every call: name of the called file;

Date and time of retrieval;
Transferred data volume;
Notification whether retrieval was successful;
Description of the type of web browser used;
Requesting domain.

IP addresses are not registered completely but shortened before they are stored. Therefore, tracking to a certain computer is not possible. Storage only serves internal system-related and statistical purposes. We use this information to improve our website continuously, to update it and, consequently, to increase its attractiveness.

We do not combine logged data with other data sources, in particular data allowing identification of a certain person.

1.2 Collection of personal data

Personal data, such as your name, your address, phone number or e-mail address will not be collected unless you provide this information voluntarily, e.g. as part of your desired registration, a survey, a prize draw, to execute a contract or when you request information.

We inform you that there may be security gabs when transmitting data over the internet (e.g. when communicating by e-mail). Complete protection of your data against access by third parties is not possible.

1.3 Use of personal data

Insofar as you have provided your personal data to us, we only use it for technical administration of our websites and to fulfil your wishes and meet your requirements, in particular to execute the contract concluded with you and to answer your request.

If you send us inquiries using our contact form, we will store the information you specified in the contact form, including contact details you provided, to process the request and for any related future questions.

We will not forward, sell or otherwise transfer your personal data to third parties, unless

it should be necessary in order to execute the contract. For example, it may be required to forward your address and purchase order to our suppliers when you order products;
this might be necessary for invoicing purposes;
you have explicitly consented to the disclosure of your data.

You are entitled to withdraw such content any time with future effect. Your personal data will be deleted and/or blocked

if you withdraw your consent to storage of your data;
whenever knowledge of the data is no longer required for the purpose associated with it being stored, or if storage is not permitted for other legal reasons

1.4 Name and address of the person responsible for processing

The data controller within the meaning of the General Data Protection Regulation, other data protection laws in the Member States of the European Union and other provisions of a data protection character is:

SCHAKO KG

Steigstrasse 25 – 27
D-78600 Kolbingen, Germany

Tel.: +49 (0)7463 980-0
Fax: +49 (0)7463 980-200

e-mail: info@schako.de
https://schako.com/

2 Cookies and web analytics tools

2.1 Miscellaneous

Our website uses cookies. Cookies are small text files that make it possible to store user-specific information on the user’s device while they are using the website. Cookies allow us, in particular, to determine the frequency of use and the number of users of the websites, to analyze the behaviour of the page usage, but also to make our offer more customer-friendly.

Most cookies we use are so-called “session cookies”. They are automatically deleted when you close the website. Other cookies are stored on your end device until you delete them. These cookies allow us to recognize your browser when you visit our website the next time.

If you do not want us to recognize information about your computer, please configure your Internet browser to delete cookies from your computer hard drive, block all cookies or warn you before a cookie is stored. Probably, you will not be able to access all functions of our website in this case.

If you leave our website by clicking on a link or banner ad and thus open a third-party website, it might be that cookies are also set by the addressees of the clicked landing page. We are not legally responsible for these cookies. Please refer to the relevant privacy policies to learn about the use of such cookies and the information stored in them by our advertising partners.

2.2 Google Analytics

This website uses Google Analytics, a web analysis service from Google Inc. (‘Google’). Google Analytics uses what are known as ‘cookies’, text files that are stored on your computer and that enable your use of the website to be analysed. The information generated by the cookie about your use of this website is usually sent to a Google server in the USA where it is stored. However, if you enable the IP anonymisation function on this website, Google first abbreviates your IP address in member states of the European Union or in other signatories to the Treaty on the European Economic Area. The full IP address is only transmitted to a Google server in the USA in exceptional cases, where it is then abbreviated. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports about website activities and to deliver services associated with use of the Internet to the website operator. The IP address obtained from your browser by Google Analytics is not merged with other Google data. With a setting in your browser software, you can prevent cookies from being stored; however, we would advise that, if you choose to do so, you may not be able to use the full range of functions on this website. Furthermore, you can prevent Google from recording data generated by the cookie and relating to your use of the website (including your IP address), and the processing of that data by Google, by downloading and installing the browser plugin available at the following link https://tools.google.com/dlpage/gaoptout?hl=en-GB.

You can prevent recording by Google Analytics by clicking the following link. An opt-out cookie is set that prevents your details from being recorded when you next visit the website:

Click here to opt-out.

For more information about terms & conditions of use and data protection, please visit http://www.google.com/analytics/terms/gb.html or https://www.google.de/intl/en_uk/policies/. We advise that this website has added the code ‘anonymizeIp’ to ensure that Google Analytics only records an anonymised version of IP addresses (this is known as IP Masking).

2.3 Google Maps

This website uses an API to access the Google Maps map service. This service is provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. To use the functions of Google Maps, you need to store your IP address. This information is usually sent to a Google server in the USA where it is stored. The provider of this website has no influence over the transmission of this data.

More information about working with user data can be found in the data protection statement issued by Google: https://www.google.de/intl/en_uk/policies/privacy/

2.4 Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (‘Google’).

In association with Google AdWords, we use what is known as Conversion Tracking. Whenever you click an AdWord displayed by Google, a Conversion Tracking cookie is set. Cookies are small text files that the Internet browser places on the user’s computer. These cookies cease to be valid after 30 days, and cannot be used to identify the user. If the user visits certain pages on this website, and if the cookie has not expired, we and Google are able to detect that the user has clicked the AdWord and was forwarded to this page.

Every Google AdWords customer receives a different cookie. Cookies cannot be tracked through the websites of AdWords customers. The information obtained using conversion cookies is used to produce conversion statistics for AdWords customers who have opted for conversion tracking. Customers are informed of the total number of users who have clicked their advert and who were forwarded to a page equipped with a conversion tracking tag. However, they do not contain any information that could be used to identify the user personally. If you do not wish to participate in tracking, you can revoke this form of use easily by disabling the Google conversion tracking cookie in the user settings on your Internet browser. You are then not included in the conversion tracking statistics.

You can find more information about Google AdWords and Google Conversion Tracking in the data protection provisions of Google: https://www.google.de/policies/privacy/

You can set up your browser so that you are kept informed when cookies are set, and to allow cookies only in specific cases, to prohibit the acceptance of cookies for particular cases or at all times, and to enable the automatic deletion of cookies whenever you close your browser. When you disable cookies, you may restrict the functionality of this website.

2.5 Demographic features at Google Analytics

This website uses the ‘demographic features’ function from Google Analytics. This enables you to produce reports that include statements about the age, gender and interests of visitors to your web page. This data is obtained from interest-related advertising by Google and from the visitor details of third-party providers. This data cannot be assigned to any specific person. You can disable this function at any time using the AdWord settings on your Google account, or you can prohibit any and all recording of your data by Google Analytics as described under ‘Objection to the recording of data’.

2.6 Google Tag Manager (GTM)

This website uses the Google Tag Manager. The Google Tag Manager is a solution that enables the marketer to bundle and manage website tags on a single interface. This tool is a cookie-free domain that does not record any personal data. Instead, it serves only to activate other tags that are able, in some circumstances, to record data. Google Tag Manager does not access this data. Anything that has been disabled at domain or cookie level remains disabled in relation to all tracking tags implemented with Google Tag Manager.

2.7 Microsoft Clarity

Applies to https://schako.com

On this website, Microsoft Clarity is used. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland.

When you visit our website, Microsoft Clarity automatically collects certain data on our behalf. This data includes information about your device, such as device type, operating system, browser type and version, as well as an anonymized IP address.

In addition, Clarity collects data on user behavior on our website. This includes browsing history and interactions such as clicks and scroll movements, as well as anonymized geographic location data. This information helps us better understand the behavior of our website visitors and continuously improve the usability of our website.

The data collected by Clarity is used exclusively to improve the usability and functionality of our website, to analyze and optimize our marketing activities, to detect and resolve technical issues, and to create anonymized usage statistics. Cookies may be used for data collection and analysis.

All processing described above, in particular the setting of cookies to read information on the device used, is only carried out if you have given your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You may withdraw your consent at any time with effect for the future by adjusting or revoking your consent to the use of cookies via our consent management tool.

Further information about Microsoft Clarity and the data processed can be found at:

https://www.microsoft.com/en-us/servicesagreement
https://clarity.microsoft.com/terms
https://clarity.microsoft.com/

3 Tools, active contents

We use Java applets, Active X controls and JavaScript for this web offering. If, for reasons of security, you do not want to use these tools and/or active contents, disable this setting in your browser.

3.1 YouTube

Our website uses plugins for the YouTube website operated by Google. These pages are operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages equipped with a YouTube plugin, a link is established to the YouTube servers. This informs the YouTube server about which of our pages you have visited.

Whenever you are logged into your YouTube account you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

You can find further information about working with user data in the YouTube data protection statement at: https://www.google.de/intl/en_uk/policies/privacy

4.1 Facebook plugins (Like button)

Our pages include integrated plugins for social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise Facebook plugins from the Facebook logo or from the ‘Like’ button on our page. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/.

Whenever you visit our pages, the plugin establishes a direct link between your browser and the Facebook server. This provides Facebook with the information that you have visited our page from your IP address. Whenever you click the Facebook ‘Like’ button while you are logged into your Facebook account you can link the contents of our pages to your Facebook profile. This enables Facebook to assign the visit to our pages to your user account. We wish to advise that, as the provider of these pages, we have no knowledge of the content of data transmitted nor of how Facebook may use it. For more information on this, please refer to the Facebook data protection statement, its Privacy Policy, at https://www.facebook.com/policy.php.

If you do not wish Facebook to be able to assign your visit to our pages to your Facebook user account, please log out of your Facebook user account.

4.2 LinkedIn

Our website uses functions from the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Every time one of our pages containing LinkedIn functions is called up, a link is established to the LinkedIn servers. LinkedIn is informed that you have visited our Internet pages using your IP address. Whenever you click the LinkedIn ‘Recommend’ button while you are logged into your LinkedIn account, LinkedIn is able to assign your visit to our website to you and to your user account. We advise that, as the provider of these pages, we have no knowledge of the data transmitted, nor of the way it may be used by LinkedIn.

For further information on this, please refer to the LinkedIn data protection statement, its privacy policy: https://www.linkedin.com/legal/privacy-policy

4.3 Instagram

Our website includes functions of the Instagram service. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account.

We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it is used by Instagram.
For more information, please refer to Instagram’s privacy policy: https://help.instagram.com/519522125107875.

If you do not want Instagram to associate your visit to our pages with your Instagram user account, please log out of your Instagram account.

5 Information, deletion, blocking

You are entitled any time to request free-of-charge information about your stored personal data, its origin and addressees and the purpose of data processing. You have the right to correct inaccurate data and to delete data that no longer needs to be used, or for the use of which you have revoked your prior consent (if there is a legislative requirement to store the data, you can block it instead of deleting it).

5.1 Routine deletion and blocking of personal data

The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of the storage or if so provided by the European legislators and regulators or any other legislator in laws or regulations to which the controller is subject.

If the storage purpose is omitted or if a storage period prescribed by the European legislators and regulators or any other relevant legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

5.2 Period of storage for personal data

The criterion used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data will be routinely deleted, as long as it is no longer necessary for the fulfilment of the contract or the initiation of a contract.

6 Use for advertising purposes and right of objection

6.2 Other advertising

Unless we have your consent, we only use your personal data to the extent permitted by legislation, such as for sending out promotional materials by post. Your express consent is required before we can use your e-mail address, fax and telephone number for advertising purposes.

You may any time object against the use of your data for advertising purposes. You will then no longer receive advertising by us.

6.3 Contact form

7 Data protection for applications and in the application process

The controller collects and processes the personal data of applicants for the purpose of handling the application procedure. The processing can also be done electronically. This is the case, in particular, if an applicant submits corresponding application documents by electronic means, for example by e-mail or by means of a web form on the website, to the controller. If the data controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If no employment contract is concluded with the applicant by the controller, the application documents will be automatically deleted two months after notification of the refusal decision, provided that no other legitimate interests of the controller are opposed to the deletion. Other legitimate interest in this relation is, e.g. a burden of proof in a procedure under the General Equal Treatment Act (AGG).

8 Supplement to the Privacy Policy for the SCHAKOnext Customer Portal

8.1 Scope

This supplement to the privacy policy applies specifically to the use of the SCHAKOnext customer portal, accessible at https://my.schako.com/.

8.2 Access and Use Without Registration

Some functions of the SCHAKOnext portal are available without prior registration. In these cases, we do not collect personal data that enables your identification, unless you voluntarily provide it to us.

8.3 Registration and Login

To access additional features of the portal, registration is required. You can register using your email address and a password, or via the Auth0 authentication service with your existing Microsoft, Google or LinkedIn accounts.

8.4 Processing and Use of Personal Data

The personal data collected during registration is used based on your consent to provide the services on SCHAKOnext and to contact you for promotional and marketing purposes. Data will not be passed on to third parties, except to the extent necessary for technical implementation by our partner JustRelate and the Scrivito CMS.

8.5 Use of NeoDXP

We use selected elements of NeoDXP to track sales opportunities and improve our services. The data obtained is used strictly for these purposes and will not be shared outside the SCHAKO Group.

8.6 etracker

The provider of this website uses services from etracker GmbH in Hamburg, Germany (www.etracker.com) to analyze usage data. The etracker consent manager module is used for consent management. The etracker tag manager module can be used to integrate script codes from other tools. When used in combination, the etracker tag manager and consent manager enable the control of certain cookies and services with the appropriate consent. Even if statistical cookies are rejected, usage data is collected in accordance with the legal requirements of the EU General Data Protection Regulation (EU GDPR) and the Telecommunications Digital Services Data Protection Act (TDDDG). Data processing is carried out on the basis of the legal provisions of Art. 6 (1) lit. f (legitimate interest) of the EU GDPR. Our concern within the meaning of the EU GDPR (legitimate interest) is the optimization of our online offering and the legally compliant integration and administration of additional services on our website. Provided that consent has been given, other technologies are used on the basis of Art. 6 (1) (a) of the EU GDPR. Consent can be revoked at any time.

The web analysis data generated by etracker is processed and stored exclusively in Germany on behalf of the provider of this website and is therefore subject to strict German and European data protection laws and standards. etracker has been independently audited, certified, and awarded the ePrivacyseal data protection seal of approval. As the privacy of our visitors is important to us, data that could potentially be linked to an individual, such as IP addresses, login IDs, or device IDs, is anonymized or pseudonymized as soon as possible. It is not used for any other purpose, combined with other data, or passed on to third parties.

You can object to the data processing described above at any time by clicking on the slider. Objecting will not have any negative consequences. If no slider is displayed, data collection has already been prevented by other blocking measures.

Further information on data protection at etracker can be found here.

8.7 Your Rights

As a user of the portal, you have the right to access, rectify, delete or restrict the processing of your stored data at any time. You also have the right to lodge a complaint with the responsible supervisory authority.

8.8 Changes to this Privacy Policy

We reserve the right to amend this privacy policy if new portal features require it or if legal, regulatory or technical conditions change. For further information or questions regarding data protection, please feel free to contact our data protection officer.

9 Contact

For inquiries regarding protection of your personal data, to execute your rights mentioned in paragraph 5) or to withdraw a consent according to paragraph 6) or to object against use of your data for advertising means, please contact:

Data Protection Officer, SCHAKO Group

e-mail: datenschutzbeauftragter@schako.de
Tel.: +49 7463 980 482